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Reach

Reach is how many unique accounts saw your content. If 1,000 different people saw your post, your reach is 1,000—even if some of those people saw it multiple times (that's impressions). Reach measures audience size; impressions measure frequency.

You've got follower reach (people who follow you) and viral reach (people who don't). Ideally, you want both. Follower reach means your community sees your content; viral reach means you're growing beyond existing audience through shares, Explore pages, or algorithmic promotion.

Improving reach requires understanding each platform's algorithm and creating content it wants to promote. Instagram rewards saves and shares for reach. TikTok rewards watch time and completion rate. LinkedIn rewards professional engagement. Tailor your content strategy to each platform's priorities. Purchased engagement can improve reach by triggering algorithmic promotion. When a post gets strong immediate engagement, algorithms show it to more people. It's a snowball effect—initial boost leads to organic reach growth. But if your content sucks, bought engagement won't save you. It just gets more people to see content they won't care about. Maximize your reach with GTRsocials engagement.

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