UGC (User-Generated Content)
User-generated content is content your customers or fans create featuring your brand—reviews, photos using your product, unboxing videos, testimonials, or creative interpretations of your brand. It's gold because it's authentic social proof you didn't create.
People trust UGC more than branded content because it's real people sharing real experiences. When a stranger posts about loving your product, that's more convincing than any ad you could create. Plus it's free content you can repurpose (with permission).
Encouraging UGC requires creating shareable experiences worth posting about, making it easy (branded hashtags, tagging instructions), incentivizing sharing (run contests, feature customer content), and actually engaging when people post (like, comment, share). Brands like GoPro built empires on UGC—their customers create all their content because using a GoPro inherently creates shareable moments. Find your version of that. When you repost UGC, always credit the creator and get explicit permission. Just because someone tagged you doesn't mean you can use their content commercially without asking.
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