Threads
Threads is Meta's Twitter competitor launched in July 2023. It's connected to Instagram—you log in with Instagram credentials, your verification carries over, and your Instagram followers can automatically follow your Threads account.
Early adoption was massive (over 100 million users in days) but retention struggled. The platform lacks features people expect, and engagement's way lower than Instagram or Twitter. But Meta's pushing it hard, so it might still become relevant.
If you're already on Instagram, creating a Threads presence is low-effort—cross-post content, engage when time allows, and maintain presence in case it takes off. But don't make it your priority unless engagement improves dramatically. Growing Threads followers is easy if you've got Instagram audience—Meta pushes follower suggestions. Growing engagement is harder because the platform feels like a ghost town currently.
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