Home / Knowledge Hub / Mentions

Mentions

You know when someone tags you in a post or comment? That's a mention. It's like someone calling your name across a crowded room—except the room is the internet and everyone can see it. Mentions notify you that someone's talking about you, which is great for engagement and sometimes awkward when it's a complaint.

For businesses, mentions are gold. They're free marketing from real people telling their networks about you. User-generated mentions carry way more weight than anything you could post yourself because people trust other people more than they trust brands. Track your mentions religiously—both tagged ones and untagged ones (people talking about you without the @). Tools like Mention or Brand24 catch conversations you'd otherwise miss.

When someone mentions you positively, engage with it. Thank them, share their post, build that relationship. When someone mentions you negatively? Don't ignore it. Respond professionally and publicly—it shows you care and often turns critics into advocates. The worst thing you can do is pretend you didn't see it. Purchasing mentions means getting real accounts to talk about your brand publicly. It seeds social proof and gets conversations started. Just make sure those mentions look authentic, not like some bot saying "Great product!" on repeat.