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  In late 2024, TikTok completely changed its algorithm, turning it from a platform that followed trends into a smart search engine with 1.8 billion users every month. Marketing professionals who know about these changes are doing 300% better th…

Are you posting consistently on social media but still not reaching your target audience? You're not alone. In 2025, over 5.22 billion people use social media platforms, yet most small businesses struggle to get discovered by their ideal customers.…

What Are TikTok Coins? A Simple Guide to Using Them TikTok Coins constitute a virtual currency within the TikTok application, enabling users to purchase virtual gifts for content creators. TikTok Coins can also be used to buy other virtual items on …

Facebook•Social Media Trends•15 min read Facebook Reintroduces Pokes: What It Means for Users and Engagement Facebook is working to bring back Pokes. While some may consider this effort silly or even nostalgic, in an age where instant mes…

People who use social media spend an average of two hours and 19 minutes each day across 6.8 sites, so marketers who want their campaigns to stand out need to pay close attention to what is trending on these platforms. About 60-70% of social media ma…

Finding your way out among YouTube's billions of videos uploaded every minute can be challenging, and knowing what makes the difference between success and failure lies within is essential to being noticed on this platform. Success on YouTube means …

Want to know the secret behind Twitch's biggest success stories? The top 81 streamers on the platform have each banked over $1 million since late 2019, with the top five raking in more than $5 million each. This isn't just about gaming anymore - it's…

Getting noticed on TikTok gets harder each day. With the average user spending almost an hour daily scrolling through content, competition for those precious eyeballs has never been more intense. Want to know what separates viral videos from the mill…

Getting your Instagram content noticed gets tougher every single day. Want to know what separates posts that explode with engagement from those that disappear into the void? It's not just creativity—it's understanding what actually drives resul…

Social media engagement isn't just about collecting likes anymore. With 80% of social marketers prioritizing engagement across social channels, the competition for audience attention has never been more intense.Here's what makes engagement so crucial…