No one tells you this when you first start: being everywhere doesn't help you. A lot of brands have tried to be everywhere at once, but they ended up being invisible on all of them. It's like trying to talk to people at ten different parties at the same time. You'll just get tired and not meet anyone.
So let's be honest about where your brand should be in 2025. Not where everyone else is. Not where the latest trend says you should be. But this is where your real audience is and where you can make content that matters.
The social media landscape in 2025 offers more choices than ever - but success comes from strategic focus, not spreading yourself thin
What Will Really Happen in the World of Social Media in 2026
Before we get into the specifics of each platform, let's talk about what's different. As of early 2025, 5.66 billion people around the world use social media. That number is more than two-thirds of all the people on Earth. But here's the strange thing: people use these sites in a very different way now.
The old way of doing things, "post and pray," doesn't work anymore. Algorithms are now smarter and more picky. People now know what content they will actually see. And what about the platforms? Instead of trying to be everything to everyone, they're splitting up into smaller groups that focus on specific things.
💡What This Means for Your Brand:
The good news is that you don't have to be everywhere at once. But you probably shouldn't be.
The good news is that the right platform can change your business faster than ever, as long as you know how to use it well.
Every platform has what I call the "cold start problem." When you first start out and don't have any followers, it's hard for even great content to get seen because algorithms favour accounts that already have engagement. You need followers to get followers, but you also need followers to be seen.
We'll talk about how to fix that problem as we go through each platform.
How to Really Choose the Right Platforms (A Working Framework)
Before we talk about the platforms themselves, let's figure out how to make decisions. Most articles won't tell you this, but the "best" platform is useless if it doesn't work for you.
Strategic platform selection starts with understanding where your audience actually is - not where trends suggest you should be
🎯You should ask yourself these four things:
- Where Are Your Audience Members Really Spending Their Time?Not where you think they should be. Where they really are. It's possible for a B2B software company to go viral on TikTok, but why make it harder than it needs to be? It's like opening a steakhouse in a vegan neighbourhood.
- What kinds of things can you make on a regular basis?Be honest. TikTok will be hard for you if you don't like being on camera. If you don't write, it will be hard to get a Twitter account. Pick platforms that work with your real skills and resources.
- When do you think you'll get bigger?Some sites pay for content that spreads quickly. Some people take a long time to gain authority. YouTube and LinkedIn both take a long time to finish. TikTok can be a quick race. Know what kind of race you're in.
- How are you going to fix the fact that you can't see?Every new account has this problem. You can always make great content and wait (slow), use paid ads (expensive), use strategic growth services to get things going (fast), or a mix of all three.
Now, let's take a look at the platforms themselves.
THE GIANTS: PLATFORMS YOU CAN'T MISS
YouTube
The king of video content and second-largest search engine. Perfect for tutorials, brand authority, and long-form content.
Still massive and relevant. Perfect for community building, local businesses, and diverse demographics.
Visual storytelling at scale. Ideal for lifestyle brands, e-commerce, and reaching younger demographics.
TikTok
Democratized virality with short-form video. Perfect for reaching Gen Z and Millennials with authentic content.
The professional powerhouse. Essential for B2B, thought leadership, and professional services.
▶️1. When it comes to video, YouTube is the clear winner.
Every month, 2.58 billion people use it.
Best for: tutorials, long-form video content, and building brand authority
The best industries are: education, entertainment, technology, lifestyle, and anything else that teaches you something.
YouTube is more than just a place to connect with friends; it's also the second biggest search engine after Google. This means that your content can keep working for you even after you post it.
People go to YouTube for a reason, and that's what makes it special. They aren't just scrolling through; they're looking for answers. People who watch your 15-minute graphic design tutorial are very focused on it. Get that on a different platform.
YouTube is a game that goes on for a long time. The algorithm gives you points for watching videos for a long time and on a regular basis, which means you're building a library over time. You shouldn't expect to be successful right away, but your old videos should keep getting views (and leads) for years.
A Growth Plan That Works:
- Do keyword research first, and remember that every video is a chance to improve your SEO
- Write content that helps your readers figure out how to solve the problems they are having
- Video SEO is important: making thumbnails that catch people's eyes, titles that are full of keywords, and descriptions that are full of information
- In this case, it's better to be consistent than perfect
The algorithm on YouTube likes channels that keep people watching. Make playlists, use end screens to show your other videos, and ask your subscribers to watch your next video.
🚀 Accelerate Your YouTube Growth
Build momentum with authentic engagement from real users to help your content reach its full potential
YouTube Views YouTube Subscribers YouTube Likes📘2. Facebook: Still Big and Important
Every month, there are 3.07 billion active users.
Best For: Getting a lot of people to know about your business, supporting local businesses, and building a community
Best Industries: B2C brands, online shopping, local services, and businesses that care about the community
"Isn't Facebook dead?" is the big question on everyone's mind.
No. Gen Z just isn't there. But do you know who's there? The people who can spend the most. People between the ages of 25 and 54 are still very active on Facebook, and these are people who have money to spend.
Facebook's best feature is how easy it is to use. You can share pictures, videos, live streams, stories, and text. Facebook Groups also help you build communities around your brand that other sites can't.
Facebook's organic reach has gone down a lot. But that's okay if you know how to handle it. Facebook is best when you use Groups to build real communities and mix ads that are aimed at specific people with real content.
A plan for growth that really works:
Join or make Facebook Groups that are related to your interests. This is where the magic happens: real conversations, real connections, and growth through word of mouth. Be smart about how you use Facebook's powerful advertising platform. The targeting is very good. And if you're selling things, use Facebook Marketplace.
If you're having trouble getting people to see your content when you first start out, strategic growth services can help you get more people to interact with it. This will help your content get past the algorithm's limit for wider distribution.
📸3. Instagram: Telling stories with pictures on a big scale
Every month, 2 billion people use it.
Best for: brands that are visual, have lifestyle content, and sell things online
Ideal Industries: fashion, beauty, food, travel, fitness, and creative services
Looks and reality come together on Instagram. A lot has changed on the platform since 2025. Reels are the most popular type of content right now, Stories keep you in people's minds, and the algorithm actually favours content that gets quick engagement.
Right now, reels are the most popular type of content. Every day, stories let you connect with your audience. The algorithm likes carousel posts the most because they get the most saves. And your grid is still important for that first impression.
There are too many people who use Instagram. Like, really full. You need either great content, strategic consistency, or both to stand out. The good news is that these days, the platform values engagement more than the number of followers.
A Plan for Growth That Works:
Always post Reels; they help people find you. Use Stories every day to talk to the people who already follow you. Make carousel posts that are helpful, like how-tos, tips, and before-and-afters. Leave comments on other accounts that matter to you in your niche to really get involved.
Hashtags still work, but not as well as they used to. Be sure to save and share the things you make. Use Instagram's shopping features if you sell things. If the algorithm is unsure about new accounts, you might want to use growth services to help you get started.
📸 Boost Your Instagram Presence
Overcome the cold start problem with authentic engagement that attracts organic followers
Instagram Followers Instagram Likes Instagram Views🎵4. TikTok: The Creative Person's Place
Every month, 1.6 billion people use it.
Best for: short videos, content that goes viral, and reaching out to Gen Z and Millennials
Entertainment, beauty, fashion, food, and education are the best industries (yes, really).
Everyone can go viral now thanks to TikTok. How far you can reach depends a lot on how many people follow you on Facebook or Instagram. Do you use TikTok? A brand-new account can get a million views on its first video if the content is good.
The algorithm is really good at showing people things they want before they even know they want them. What you watch, like, and interact with on TikTok is more important than who you follow. This gives new brands chances that other sites don't.
TikTok is fast, real, and based on what's popular. Content that is too polished and overproduced often doesn't work. Even if it's filmed on a phone, real, fun content can go viral. You should know about trends, sound, and what makes things easy to share.
TikTok democratized virality - authenticity and creativity matter more than follower count
A plan for growth that really works:
Check out the For You Page in your field. What's working? What kinds of formats get people involved? Use popular audio in a smart way. Make people want to know more in the first three seconds. Post a lot because the algorithm likes creators who are active. Don't stress too much about how good the production is. It's always better to be real on TikTok than to be perfect.
Create content that makes people stop scrolling: stories that make them feel something, funny things, or situations that are very easy to relate to. And yes, use TikTok's built-in tools to grow your account, and think about hiring strategic services to get more people to see important content.
💼5. LinkedIn: The Business Powerhouse
Every month, 1.2 billion people use it.
Best for: marketing to other businesses, being a thought leader, and providing professional services
The best industries are: SaaS, consulting, professional services, and anything else that is B2B.
LinkedIn used to be a site where you could put your resume online. What now? It's where business gets done. The platform has become a real social network where professionals can connect, share ideas, and find real business opportunities.
People who use LinkedIn can buy things and make decisions, which makes it different. Your connections are more than just followers; they could be clients, partners, or people who can send you business.
People who are consistent and give real value are rewarded by LinkedIn. The algorithm likes posts that get people talking, posts that are native (not links), and carousel posts. You don't want a lot of people to follow you; you want the right people to follow you.
A strategy for growth that really works:
Post three to five times a week at least. Don't just post quotes that inspire you; share real things that have happened to you. Use the carousel format for more detailed content. Leave comments on other people's posts that mean something. Send connection requests that are different for each person. Get in touch with your DMs; that's where business gets done.
LinkedIn's algorithm likes content that makes people stay on the site and talk to each other. Share what you've learnt, ask questions, and be helpful.
THE RISING STARS: NEW PLATFORMS WITH A LOT OF PROMISE
Threads
Meta's Twitter alternative with rapid growth. Perfect for real-time conversations and text-based content.
Bluesky
Decentralized alternative attracting tech-savvy, privacy-conscious users seeking authentic connections.
The front page of the internet. Perfect for niche community engagement and authentic discussions.
Visual search engine ideal for DIY, lifestyle content, and driving website traffic with purchase intent.
🧵6. Threads: Meta's Other Social Media Site
Every month, 350 million people use it, and that number is growing quickly.
Best for: Reading and writing, talking in real time, and keeping up with news and trends
Best Industries: Tech, media, creators, and people who think
Threads appeared out of nowhere in 2023 and hasn't stopped since. Meta's answer to Twitter/X is a text-first platform that works great with Instagram.
Threads is interesting because it's new enough that you can still become an expert without having to compete with businesses that have been around for a long time. The algorithm is still working things out, so there is a chance for organic reach.
Threads is still trying to figure out who it is. The user experience keeps getting better, but it's not as advanced as older platforms. That said, people who get on new platforms early usually do very well.
A Growth Strategy That Works:
Your Instagram account is easy to move, so use your followers to your advantage. Post often (the algorithm rewards activity). Be honest when you talk to other people. The community feels more like early Twitter than the bad place it became. Help others by giving them advice, starting conversations, and sharing what you know.
Emerging platforms like Threads and Bluesky offer early adoption advantages - get in before the competition
🦋7. The Alternative That Isn't Centralised: Bluesky
It has grown a lot, with 35 million people using it every month.
Best for: people who know a lot about technology, people who care about privacy, and people who want to have real conversations
The best industries are: tech, crypto, indie creators, and media.
Bluesky is a decentralised alternative to regular social media that was made by the same person who started Twitter. It looks and feels like Twitter from the past, but it uses open protocols.
Bluesky is still a small business that attracts a specific group of people: tech enthusiasts, early adopters, and those who want something different from popular platforms. If it's for your audience, get in early, even if it's not for everyone.
A plan for growth that really works:
Don't be fake or corporate. People who use Bluesky would rather talk to each other than see ads. Join in on conversations, share what you know, and stay away from obvious marketing tricks. The community cares about being honest.
🔴8. Reddit is the first page of the Internet
Every month, more than 850 million people use it.
Best for: getting people involved in the community, talking to specific groups of people, and having real conversations
This is a great business for: gaming, tech, finance, hobbies, and almost any other niche you can think of.
Reddit has thousands of subreddits, which are groups of people who talk about certain topics. There is a subreddit for every hobby. I guess there are a lot of subreddits.
Reddit is strong because people come here to talk and get real information. They can smell marketing from a mile away and won't hold back when they call it out. But what if you really do add value? They will be your biggest fans.
Ads are not popular with Reddit users. I really don't like it. You can't just come and go and leave links. You need to get involved, give value, and become a trusted member of the community before anyone will care about your brand.
A Plan for Growth That Works:
Find the right subreddits. Look at the rules for posting in each subreddit because they are different. Talk about your brand only after you've been a real part of the community for weeks. Give answers that help. Share what you know. When you talk, make sure that what you say really adds to the conversation.
Once people trust you, you might want to hold an AMA (Ask Me Anything). If you can get Reddit's communities to trust you, they can send a lot of people to your site.
📌9. Pinterest: The Picture Search Engine
Every month, 480 million people use the service.
Best for: seeing things, doing things yourself, lifestyle content, and getting more people to visit your site
Home decor, fashion, food, weddings, crafts, and beauty are the best fields for this.
People don't always think about Pinterest, but it's a great place for some businesses. People come here to shop. They're working on projects, looking for ideas, and looking for answers.
Pinterest is more of a search engine than a social network. People can find your posts for months or even years after they are published. But it needs a certain kind of content, like vertical images, keyword-optimized descriptions, and content that is useful.
A Plan for Growth That Works:
Make vertical graphics that people will want to share. Use descriptions that are full of keywords. Add a link to your blog or website. For each piece of content, make more than one pin. Put boards where people will look for things that interest them.
THE EXPERTS: Niche Platforms That Are Worth Your Time
Discord
Community-building powerhouse perfect for creating engaged, loyal fan communities.
Twitch
Live streaming platform for real-time engagement, gaming, and creative content.
WhatsApp Business
Essential for customer service, direct communication, and international audiences.
Snapchat
The Gen Z connection with ephemeral content and innovative AR experiences.
X (formerly Twitter)
Real-time conversations, news, thought leadership, and customer service platform.
💬10. Discord: A Strong Way to Make Communities
Every month, 200 million people use it.
Best for: getting fans involved, talking to people in real time, and building communities.
This is great for: gaming, tech, creators, online courses, and membership sites.
Discord began as a place for gamers to chat, but it has grown into a powerful way for brands to connect with people. It's like creating your own private social network where your biggest fans can talk to you and each other.
You have to keep an eye on Discord all the time. You're not just talking to a group of people; you're helping a whole community. Even though it's high-touch, it's a great way to build loyalty.
A plan for growth that really works:
Have a clear reason for why you want to have a Discord server. Make it easy to find channels for different topics. Get involved and do things—communities die when people don't. Give people early access, exclusive content, or content that isn't available to the public with it. Consider how carefully planned member growth can help you build a strong community.
🎮11. Twitch: Live Streaming to Get People Involved
Every month, 140 million people use it.
Best for: Live content, gaming, creative content, real-time engagement
The best industries for this are: gaming, the arts, technology, and entertainment.
Twitch changed how people stream live events, and it is still the best place to find live content. Gaming is still very popular, but the platform has grown to include "Just Chatting," creative content, and even streams for business and school.
Streaming live is a lot of work. You have to be there every time and keep people entertained and informed for hours. But the connections you make here are stronger than anywhere else.
A plan for growth that really works:
Stick to a regular schedule. You have to talk to your chat all the time when you stream, which is different from YouTube videos. Collaborate with other streamers. Make highlight reels for other websites. Don't just get people to watch; get them to join your community.
💚12. The Best Business Messaging App is WhatsApp
Every month, 2.78 billion people use it.
Best for: talking to customers directly, helping them with their problems, and getting in touch with people all over the world
E-commerce, service businesses, and global brands are the best industries for this.
Businesses can talk to customers through WhatsApp Business, which is especially helpful in international markets. It's less about broadcasting and more about having direct, personal relationships with customers.
It's easier to keep customers and give them good service on WhatsApp than it is to find new ones. Use it to connect with your current customers and give them great service.
A Growth Plan That Works:
Make WhatsApp Business greet people and answer questions right away on its own. You can use it to talk to people in a way that is unique to them, help customers, and give updates on orders. Write down the names of people you want to send special deals to. WhatsApp is the most common way for people to talk to each other in many countries.
👻13. Snapchat: The Connection for Gen Z
More than 600 million people use it every month.
Best for: Reaching younger demographics, ephemeral content, AR experiences
Best Industries: Fashion, beauty, entertainment, and anything else that is aimed at people under 25
Everyone else copied the way Snapchat Stories worked. Even though Instagram and TikTok have stolen some thunder, Snapchat remains incredibly popular with younger audiences, particularly teens and young adults.
You need to know about Snapchat's unique culture and features in order to use it. The people watching are young, so the content shouldn't seem real or permanent. Here, polished marketing doesn't work.
A plan for growth that really works:
Share unique content on Snapchat that you can't find anywhere else. Snapchat's secret weapon is AR filters and lenses. Make things that seem personal and like they won't last long. Consider teaming up with influencers. Be smart about how you use Snap Ads to find new things.
❌14. X (formerly Twitter): Live Chats
More than 550 million people use it every month.
Best for: News, real-time updates, thought leadership, and helping customers
The best industries are: tech, media, politics, customer service, and breaking news.
X has gone through significant changes, but it remains relevant for specific use cases: real-time news, customer service, and industry conversations.
X's user base has shifted, and the platform is more polarized than ever. It's best for brands that need to be part of real-time conversations or provide public customer service.
A Growth Plan That Works:
Talk to people and post often. Use X for customer service; showing you care in public responses is a good idea. Talk about the news in your field and share your thoughts and ideas. Sending and getting direct messages (DMs) can help you make real connections. Use threads for longer content.
Niche platforms like Discord and Twitch excel at building highly engaged, loyal communities around specific interests
PLANS FOR 2025 ON EACH PLATFORM
🎥The Video-First Strategy (YouTube, TikTok, Instagram Reels)
Video is the most popular thing on social media in 2025. Here's a smart way to do it:
Short-Form Video (TikTok, Reels, Shorts):
- You have three seconds to get people's attention or lose them
- Know about trends but don't rely on them
- Real and rough beats smooth and perfect
- How often you post is important—every day if you can
- Use the same content on different platforms, but make it different for each one
Long-Form Video (YouTube):
- SEO is everything; see each video as a chance to search
- People click on titles and thumbnails
- Time spent watching is more important than the number of views
- Build a library of content that will last for years
- Quality of production is less important than consistency (but both are best)
✍️The LinkedIn, Threads, and X Text-Based Strategy
Text platforms give points for real conversations and insights:
- Post every day on X/Threads and 3 to 5 times a week on LinkedIn
- Talk about things that have happened to you and what you learnt
- Get people talking by asking questions
- Interact with other people's content in a way that matters
- Help other people without expecting anything in return right away
👥The Community Strategy (Facebook Groups, Reddit, Discord)
You have to be active to use community platforms:
- Be honest and always be there
- Give something of value before you tell people about it
- Help members meet each other
- Give people in the community one-of-a-kind experiences
- Thoughtfully moderate to keep the culture going
🎨The Visual Discovery Strategy (Instagram, Pinterest)
Visual platforms reward content that looks good and is placed in a way that makes sense:
- Make sure the visuals are the same, but not so much that they become boring
- Take advantage of the special features of each platform, such as Shopping, Stories, and Reels
- Use SEO, keywords, and hashtags to help people find you
- Create content that people can save and share
- Smartly link to other sites
GETTING RID OF THE COLD START ISSUE
Let's get to the main point: it's going to be very hard to start over on social media in 2025.
When you sign up for a new account, you have to deal with a problem right away: algorithms put content from accounts that already have engagement at the top of the list. You can't get people to engage with you if they can't see you, and you can't get people to see you if they don't engage with you. It's a bad situation for everyone.
💡Your Options for a Content Strategy:
Option 1: The Pure Organic Approach
Keep posting good stuff and wait for the algorithm to find it. Timeline: 6 to 18 months to see real results. Cost: Time and patience. Success rate: You won't have much of a chance of success unless you have great content or get lucky and go viral.
Option 2: The Paid Ads Method
Use the ad system on each platform to find your first audience. Timeline: Results right away, as long as the money lasts. The cost: ranges from $1,000 to $10,000 or more a month, depending on how big it is. Success rate: Medium—you get seen, but usually by people who aren't very interested.
Option 3: The Strategic Growth Method
Get things going by having real people use your site for real. This will let algorithms know that your site is good. Setting a baseline will take 1 to 3 months. Depending on your goals, it costs between $50 and $500 a month. Works well when paired with good content.
Option 4: The Hybrid Approach (Best Choice)
Make great content, plan for smart growth at first, and use targeted paid ads. This is what most successful brands do, even though they don't talk about it in public.
This was a problem for every well-known brand and influencer you know. People who were successful either (a) started years ago when organic reach was easier, (b) already had audiences on other platforms, (c) got lucky with viral content, or (d) built up initial momentum on purpose to get past algorithmic barriers.
Using strategic growth services to get things going isn't a bad idea; think of it as getting the ball rolling. Once you have a certain level of engagement, your good content can reach its full potential.
YOUR FRAMEWORK FOR PICKING A STRATEGIC PLATFORM
You don't have to be there all the time.
🛒For Brands That Sell on the Internet:
Main: Facebook, Instagram, and TikTok
Secondary: YouTube and Pinterest
Think about: Threads for the voice of your brand
💼For Businesses to Businesses:
Main: YouTube and LinkedIn
Secondary: Twitter and Threads
Reddit might be a good place to build a community.
📍For Businesses Nearby:
Main: Instagram and Facebook
Second: Google Business Profile (not really social media, but very important)
Consider: the Facebook Groups and Nextdoor groups in your area
🎨For people who create content:
Main: YouTube, Instagram, and TikTok
Secondary: X/Twitter and Threads
For making money, think about: using Patreon and Discord for community
💻For software and tech companies:
Main: YouTube, Twitter, and LinkedIn
Secondary: Threads and Reddit
For developers, think of: GitHub and Product Hunt
🤝For Business Services:
Mainly: YouTube and LinkedIn
Second: Instagram and Facebook Groups
Think about: podcasting platforms, which are also a type of social media
Pick one main platform where you'll put most of your time and energy. Pick two other platforms where you'll still be active, but not as much. Before you go on, learn these first.
All of these things should be true for your main platform:
- Your target audience uses it every day
- You can make content on a regular basis
- The format works with what you're good at
- It helps you achieve your business goals
THE CONTENT STRATEGY FOR CROSS-PLATFORM
Make it once and then share it in a smart way.
You will get tired if you make different content for each platform. Instead, create core pieces of content and change them in smart ways:
🎯The Hub and Spoke Model:
- Your main platform, which is usually a blog or YouTube, should have your "hero" content.
- Get the most important parts for platforms that only show short videos, like TikTok, Reels, and Shorts.
- Talk and share ideas on text-based sites like LinkedIn and Threads.
- On Discord or Reddit, talk about things that are going on in your area.
- Every day, use Stories to connect with people behind the scenes.
Monday:Make a whole video for YouTube
Tuesday:Post a key scene from the video on Instagram as a reel
Wednesday:Share the main point of the video on LinkedIn
Thursday:Talk about the video topic on Threads
Friday:Post a carousel on Instagram that sums up the main points
Weekend:Reddit is a great place to talk about things that are important to your community
This way, you can stay active on more than one platform without having to make new content for each one.
FINDING OUT WHAT IS REALLY IMPORTANT
Stop using metrics that make you look good
Don't worry about how many people follow you. What matters most in 2025:
- Engagement Rate:Are people reading what you write?
- Save Rate:Do people think your content is worth keeping?
- Share Rate:Are people sharing your content with others?
- Click-Through Rate:Are people doing what you want them to do?
- Conversion Rate:Are your followers becoming customers?
📊Metrics That Are Important for Every Platform:
YouTube: time spent watching, click-through rate, and converting subscribers
Instagram: saves, shares, visits to profiles, and clicks on links
TikTok: How many people finish a video, share it, or follow you after seeing certain content
LinkedIn: views of your profile, requests to connect, and engagement rate
Facebook: Real conversations and growing groups
Revenue was affected by social media. That's all. It doesn't matter how many followers you have, whether it's 10 million or 1,000. What matters is whether your social media presence helps your business.
Things to look out for on social media in 2025
🤖Content created by AI (Use at your own risk)
AI tools can help you come up with ideas and write drafts, but people are starting to care more about real connections with other people. AI should be used as a tool, not as a way to replace real creativity.
✨Being real is better than being perfect
The trend of "unpolished" content is still going strong. Things that are behind the scenes, mistakes, and real-life moments often do better than things that are made perfectly.
📱The Growth of Short-Form Video
YouTube is even pushing shorts. In 2025, the most popular type of content will be short videos. If you don't make them, you're missing out.
👥Broadcasting and Community
Platforms that let people talk to each other instead of just broadcasting (like comments, DMs, and community features). Don't just get people to watch; get to know them.
🎯Groups of a few people instead of a lot of people
Business results are often better in smaller, more active communities than in larger, less active ones.
🛍️Bringing together social commerce
More and more people are buying things directly in the app. Instagram Shopping, TikTok Shop, and Facebook Marketplace are all examples of how the line between shopping and social media is getting less clear.
2025 trends emphasize authenticity over perfection - audiences crave genuine human connection despite AI advances
THINGS YOU SHOULD NOT DO
- 1. Being in too many places- It's better to be average on ten platforms than to not be seen on three. Pick your battles.
- 2. Not Paying Attention to the Culture of the Platform- Things that work on LinkedIn don't work on TikTok. Check to see that your content fits in with what people expect and how things are done on each platform.
- 3. Posting Without Getting Involved- Social media is a social thing. You're doing it wrong if you only broadcast and don't talk to anyone else.
- 4. Following Each Trend- If you talk about trending topics that don't fit with your brand, your audience will be confused and your message will be less clear.
- 5. Hoping for success right away- Building a real social presence takes time. If someone tells you they can get you results right away, they're either lying or trying to sell you something that won't work in the long run.
- 6. Buying Fake Engagement- Fake followers and bot engagement hurt your real reach because algorithms find them and punish them. If you want to get more people to see your content, use services that get real people to interact with it.
- 7. Not paying attention to data analytics- If you don't keep track of things, you can't make them better. Every week, look at your analytics and make changes based on what is working.
Putting It All Together: Your Plan of Action for the Next 90 Days
📅The Base in Month 1
Pick a platform in the first or second week:
- Find out where your target audience really is
- Choose one main platform and two smaller ones
- Set up and improve business profiles completely
- Figure out who the best people are in your field
Making plans for the content of weeks 3 and 4:
- Create three to five main topics for your content pillars
- Plan out the first month's worth of content
- Make a plan for how to make content
- Get the first set of content ready
🚀Month 2: Keep going and don't give up
Week 5–8: Posting often
- Post often on the sites you choose
- Be honest with your niche
- Keep an eye on which content does the best
- Consider using strategic growth services to get things started
- Make content better based on how well it works
📈Month 3: Growing and Getting Better
Week 9 to 12: Get better and grow
- Keep doing what works
- Get rid of things that aren't working
- Test out different kinds of content
- Make a schedule for posting that lasts
- Make sure you're ready to add another platform
LAST THOUGHTS: BE CAREFUL ABOUT WHICH PLATFORMS YOU USE
Social media isn't a magic fix; it's just a tool. Keep that in mind. It's not the platforms that build your brand; it's your hard work, helpful content, and real connections.
In 2025, you have more options than ever. That's both a good and a bad thing. It's hard not to want to be everywhere, but the brands that do well on social media are the ones that have carefully chosen their platforms and are dedicated to doing them well.
Start where your audience is. Make content that you can keep up with. Take part in a real way. Get the right measurements. Don't be scared of the algorithm either. Yes, it's hard to start from scratch, but it's totally doable with the right plan and maybe a little help to get over that first visibility hurdle.
Right now, your audience is out there scrolling. It's not whether or not social media works; it's whether or not you're posting content that connects on the right platforms all the time.
Pick your platforms. Plan ahead. And start to make something real.
ARE YOU READY TO GET YOUR SOCIAL MEDIA GROWTH GOING FASTER?
It's hard to start from scratch on social media, especially when it comes to getting past that first barrier to visibility. GTR Socials has helped over 35,000 brands get started on the platforms that are most important to their business.
Our services give you real engagement that shows algorithms that your content is good and brings in real followers. We can help you get started on Instagram, grow your TikTok following, build your credibility on LinkedIn, or make your presence on any of the platforms we've talked about bigger.
Explore All Services View Pricing📚 Trusted External Resources for Social Media Insights
- Pew Research Center: Social Media Fact Sheet - Comprehensive demographic data and usage statistics
- Statista: Social Media Statistics - Global platform rankings and user data
- DataReportal: Global Social Media Statistics - Latest worldwide usage trends
- Sprout Social: Social Media Demographics Guide - Platform-specific audience insights
- HubSpot: Fastest Growing Platforms - Emerging platform analysis and trends
- Buffer: Social Media Marketing Guide - Platform strategies and best practices
STAY IN TOUCH
Follow GTR Socials for more advice on how to get more people to follow you on social media:
Your audience is out there, scrolling right now. The question isn't whether social media works—it's whether you're showing up consistently on the right platforms with content that actually connects.
Pick your platforms. Make your plan. And start building something real.
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