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How members impact server activity and visibility
Servers work because of active members. Server owners should keep an eye on how their server is being used.
Server Insights on Discord are based on three main metrics:
👀 Visitors
Members browsing server channels
💬 Communicators
Members that type or talk in voice channels
🔁 New Member Retention
Returning New Members After A Week
The more active its members are, the more likely Discord is to recommend a server. Discovery is usually busy servers which brings in new members organically. New visitors see the community in action and want to be part of that.
The personality of the server is shaped by the members’ chats. Regulars forge inside jokes & friendships that make people feel at home These are the bonds that make people come back.
Voice channels are also very critical. Server Insights tracks talk time to show which voice channels are used the most. Talking is a way for members to relate Talking is a way for members to get involved in
Members determine the future of a Discord server. Thru their activity and links they create a real community in the digital space. A good setup can help a lot but it's the people that make Discord communities tick.
What is Discord and why does it matter?
Discord started as an easy way to solve a problem we all had. “Discord was created to solve a single problem: how can you easily talk with your friends while gaming together online. But now the platform is more than that – it’s a digital third place where communities can thrive outside of gaming.
Discord: How It Became a Community Hub
Discord was founded in 2015 with one goal: to give gamers a stable place to talk with each other while playing games together. The founders, Jason Citron and Stan Vishnevskiy, believed that “multiplayer gaming would be the future of entertainment and that people would need a well-made communications platform to talk with their gaming friends." Their prediction was pretty spot on.
The gaming tool took off. Discord’s growth shot up during the pandemic when people were looking for ways to connect from a distance. “During the pandemic, when everyone was stuck at home, people wanted a way to connect safely and do things together and that led to the explosion in Discord’s popularity,” he said.
The servers are set up differently than other social platforms. Every server has it’s own dedicated space with text and voice channels for specific topics. Unlike social media, Discord is designed for real connections, “no feed, no algorithm, no likes and no way for anything to go viral” This creates communities based on real interaction, not engagement metrics.
The secret sauce to Discord is listening to the people. “Discord’s success is part of listening to what features its users wanted,” said a Discord official. This user-first approach has created a platform with purpose, and doesn’t take advantage of its users.
Why Discord is not only for gamers
Gaming is still at the heart of Discord, with 90% of users gaming, but the platform is so much more than gaming now. Internal polls show that “roughly 70% of active Discord users in 2020 said they used the platform for nongaming purposes or a mix of gaming and everyday use.”
Now there are all sorts of communities on Discord:
🎓 Educational spaces
Study groups, homework buddies, teacher’s virtual classrooms:
💼 Professional Organizations
Teams engage in projects, podcasts, remote tasks
♟️ Hobby Communities
People gather to share interests from beatboxing to chess
👨👩👧👦 Family ties
Family ties take distance out of the equation
This is the flexibility real users talk about in their stories. “We’re four people and we all have Discord on both our computers and phones...” says Cyndie, a North Carolina parent. We plan family stuff on Discord. And it's all dumped into that server. “From dinner's ready to internships and job offers.”
Discord has also been used by teachers. Physics and math tutor David likes “seeing a side-by-side camera view of my desk and the student’s work.” High school student Genavieve on Discord during remote learning: “It made us feel closer as a class… joking around and sending memes helps us not feel so alone.”
Discord runs smoothly on mobile devices, desktop computers, Web browsers and consoles. Stay connected on the device you prefer.
Discord has some real perks for community builders. They are able to edit the roles to better organize their communities. Servers can be private or public depending on what the community needs. More members, more credibility and organic growth – this is exactly why many community builders buy Discord members to jumpstart their servers.
The platform continues to grow worldwide with 76 percent of users outside of North America. Millions rely on Discord as critical digital infrastructure. A place to find people that think like you no matter where they live or what time it is.
💬 Ready to Grow Your Discord Server?
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