Algorithms

Imagine algorithms as an invisible curator deciding the content you see on social media platforms like Instagram, TikTok, YouTube and Facebook. Every platform employs complex algorithms to predict which posts users will like and engage with most effectively. These algorithms aren't random; they're sophisticated systems analyzing thousands of signals every second. When you like a post, watch an entire video, or spend time reading captions, the algorithm takes note. As your preferences evolve and more of what keeps you scrolling is shown to you. Content creators understand the significance of algorithms as being key in reaching 100 or 100,000 people with each post they publish. Algorithms prioritize engagement, watch time, and relevance - that's why timing matters; why the first hour after publishing should always be crucial; and why genuine engagement always outshines vanity metrics.